Foundations of Entrepreneurship (BUS 295/GSR 220)
About this course
This course is a non-traditional introduction to the world of entrepreneurial thinking that align with students’ personal interests and aspirations. In this highly interactive and dynamic course, students are exposed to the various activities necessary to launch a successful business or organization. Examples of course topics include mobile app development, design thinking, creative marketing, introduction to international business, design thinking approaches, and the pursuit of funding opportunities. Several sessions will feature an accomplished entrepreneur or expert who will share their personal perspectives. At the beginning of the semester, students will learn and utilize the Business Model Canvas (BMC) to brainstorm an idea or concept that they’d like to pursue. At the end of the semester, students will pivot back to the BMC to refine their ideas. With the support of coaching, student teams will practice developing an effective pitch/presentation style promoting their entrepreneurial ideas utilizing the BMC.